As an asset’s home, a document asset management system is the central source of truth – a place for inspiring collaboration, governance and measurement. A DAM must deliver content on every channel without losing sight or control of the asset along its lifecycle. It’s also the one-stop shop for multichannel analytics. A/B testing becomes easy and natural, improving your team’s skills every day, strengthening the relationship with your audience, and helping them send the right message on the best channel at the perfect moment. Jean-Pascal Martin knows user experience is key, but how about adopting the asset’s point of view? Discover its lifecycle as seen by the asset, learn how every asset has a right to good hosting, to stay in shape, to reach its fan base, and to be an inspiration for future generations.

Jean-Pascal explains:

• How to put a DAM platform at the centre of a content factory
• How to address user requirements through classic and advanced workflows, from clever repository construction to AI indexation
• Why and how Adobe Experience Manager Assets meets his expectations