Building the Perfect DAM: A Matter of Experience - E269
Closed captions in English, French, and German can be accessed in the video player.
About the session
As an asset’s home, a document asset management system is the central source of truth – a place for inspiring collaboration, governance and measurement. A DAM must deliver content on every channel without losing sight or control of the asset along its lifecycle. It’s also the one-stop shop for multichannel analytics. A/B testing becomes easy and natural, improving your team’s skills every day, strengthening the relationship with your audience, and helping them send the right message on the best channel at the perfect moment. Jean-Pascal Martin knows user experience is key, but how about adopting the asset’s point of view? Discover its lifecycle as seen by the asset, learn how every asset has a right to good hosting, to stay in shape, to reach its fan base, and to be an inspiration for future generations.
- How to put a DAM platform at the centre of a content factory
- How to address user requirements through classic and advanced workflows, from clever repository construction to AI indexation
- Why and how Adobe Experience Manager Assets meets his expectations
Track: Content Creation
Industry Focus: Financial Services & Insurance
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: Creative Leader, Digital Marketer, Content Marketer, Web Marketer
Business Type: B2B, B2C
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