Centralized vs. Decentralized Models: Which is the Best? - S110
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Senior Manager, Marketing Operations, Walker Sands Communications
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Senior Manager, Marketing Operations, Databricks
Session Materials
About the session
Governance and ownership are critical to marketing success but often overlooked and implemented without a purposeful strategy and execution. Who builds programs in your Marketo Engage instance and who should build them can be different things. It’s an age-old debate: Do you invest in expanding your team and funnel most or all builds through a central group, or provide training to non-expert employees to make their own programs? Join Marketo Champions, Christina Zuniga from Databricks, and Brooke Bartos from Walker Sands, as they debate which approach is best.
This session covers:
- Benefits, strategies, and pitfalls for each model
- How to decide which approach is right for you and your organization
- How to get started with your preferred method
Track: B2B Marketing and ABM
Industry Focus: Consulting/Agency, High Tech, Professional Services
Technical Level: General Audience
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Web Marketer, Operations/COO, Project Manager
Business Type: B2B, SMB
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