Centralized vs. Decentralized Models: Which is the Best? - S110

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  • Brooke Bartos

    Brooke Bartos

    Senior Manager, Marketing Operations, Walker Sands Communications

  • Christina Zuniga

    Christina Zuniga

    Senior Manager, Marketing Operations, Databricks

About the session

Governance and ownership are critical to marketing success but often overlooked and implemented without a purposeful strategy and execution. Who builds programs in your Marketo Engage instance and who should build them can be different things. It’s an age-old debate: Do you invest in expanding your team and funnel most or all builds through a central group, or provide training to non-expert employees to make their own programs? Join Marketo Champions, Christina Zuniga from Databricks, and Brooke Bartos from Walker Sands, as they debate which approach is best.

This session covers:

  • Benefits, strategies, and pitfalls for each model
  • How to decide which approach is right for you and your organization
  • How to get started with your preferred method

Track: B2B Marketing and ABM

Industry Focus: Consulting/Agency, High Tech, Professional Services

Technical Level: General Audience

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Web Marketer, Operations/COO, Project Manager

Business Type: B2B, SMB

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