Connect the Dots: Engaging Sales in Your Marketing Funnel - E108

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About the session

Sales and marketing alignment is a hot topic each year because it’s vital to business and revenue success. The left hand knowing what the right hand is doing is key for meeting performance metrics and having each team be successful. Marketo champions Natalie Kremer and Chelsea Kiko from McGraw Hill walk you through the top tools and strategies needed to align sales and marketing toward the same goal and increase revenue.

In this session, learn:

  • The best way to use Marketo Engage sales tools to deliver quality marketing insights and techniques for ensuring that your sales reps have informed conversations
  • How to implement different models across business units and strategies in a single Marketo Engage instance
  • Methods for keeping your sales and marketing teams delivering on SLAs and keep each other accountable and track marketing efforts that deliver closed-won accounts

Track: B2B Marketing and ABM

Industry Focus: Education

Technical Level: Beginner to Intermediate

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Segmentation Specialist, Audience Strategist, Channel Marketer, Optimization Manager, Web Marketer

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