Connecting Your B2B Adobe Stack with Marketo Engage - E111
Closed captions in English, French, and German can be accessed in the video player.
About the session
B2B tech stack management and integration is a complex undertaking, but connecting Adobe applications with Marketo Engage at the core can greatly simplify processes, streamline data and audience management, and allow for personalization and resource maximization across all your Adobe applications. Join SAP Concur as they walk through how the integrations between Marketo Engage and the rest of Adobe Experience Cloud have solved some of their major marketing pain points.
- Which blind spots SAP Concur had and how the integration between Marketo Engage and Adobe Experience Cloud allowed for new visibility
- How SAP Concur is using Marketo Engage unique and robust audience data for enhanced personalization across use cases
- How ROI for paid channels has improved since syncing data from Marketo Engage to other Experience Cloud applications
Track: B2B Marketing and ABM
Industry Focus: High Tech
Technical Level: Advanced
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Advertiser, Database Marketing Manager, Digital Analyst, Digital Marketer, Marketing Executive, Segmentation Specialist, Audience Strategist, Optimization Manager, Web Marketer, Operations/COO
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Adobe Audience ManagerLearn more
Adobe TargetLearn more
Marketo Engage/BizibleLearn more
Customer Success Presented by WPP
Lumen enables agility and scale by centralizing CX with Adobe