Director of Experimentation and Personalization, SAP Concur
About the session
B2B tech stack management and integration is a complex undertaking, but connecting Adobe applications with Marketo Engage at the core can greatly simplify processes, streamline data and audience management, and allow for personalization and resource maximization across all your Adobe applications. Join SAP Concur as they walk through how the integrations between Marketo Engage and the rest of Adobe Experience Cloud have solved some of their major marketing pain points.
Which blind spots SAP Concur had and how the integration between Marketo Engage and Adobe Experience Cloud allowed for new visibility
How SAP Concur is using Marketo Engage unique and robust audience data for enhanced personalization across use cases
How ROI for paid channels has improved since syncing data from Marketo Engage to other Experience Cloud applications
Track: B2B Marketing and ABM
Industry Focus: High Tech
Technical Level: Advanced
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Advertiser, Database Marketing Manager, Digital Analyst, Digital Marketer, Marketing Executive, Segmentation Specialist, Audience Strategist, Optimization Manager, Web Marketer, Operations/COO
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