Connecting Your B2B Adobe Stack with Marketo Engage - E111

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  • Lindsay Hasz

    Lindsay Hasz

    Director of Experimentation and Personalization, SAP Concur

About the session

B2B tech stack management and integration is a complex undertaking, but connecting Adobe applications with Marketo Engage at the core can greatly simplify processes, streamline data and audience management, and allow for personalization and resource maximization across all your Adobe applications. Join SAP Concur as they walk through how the integrations between Marketo Engage and the rest of Adobe Experience Cloud have solved some of their major marketing pain points.

Learn about:

  • Which blind spots SAP Concur had and how the integration between Marketo Engage and Adobe Experience Cloud allowed for new visibility
  • How SAP Concur is using Marketo Engage unique and robust audience data for enhanced personalization across use cases
  • How ROI for paid channels has improved since syncing data from Marketo Engage to other Experience Cloud applications

Track: B2B Marketing and ABM

Industry Focus: High Tech

Technical Level: Advanced

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Advertiser, Database Marketing Manager, Digital Analyst, Digital Marketer, Marketing Executive, Segmentation Specialist, Audience Strategist, Optimization Manager, Web Marketer, Operations/COO

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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