Customer Journey Analytics II: Interactive Omnichannel Analysis - S305
Closed captions in English, French, and German can be accessed in the video player.
About the session
Our adventure continues in our second installment of our Customer Journey Analytics trilogy. Take your skills to the next level and understand your customer in a more personal way. Learn how to leverage Customer Journey Analytics to combine your existing CRM, call center, and survey data with both online and offline transactions. With this power, your ability to understand the customer and drive results will be unmatched.
In this session, discover how to:
- Combine CRM, survey, and revenue data into one data view in Customer Journey Analytics
- Build path flows and filtered segments across several combined datasets
- Design powerful funnel views and Venn diagrams to uncover hidden insights
Track: Analytics, Insights, and Activation
Technical Level: Intermediate to Advanced
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Business Analyst, Digital Analyst, Data Scientist, Web Analyst
Business Type: SMB
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Customer Success Presented by Claravine
How Under Armour created global marketing data integrity
By viewing this video, I agree the Adobe family of companies may share my contact information with Claravine for marketing purposes. For details see the privacy policy on Claravine's sponsor page.