Customer Journey Analytics II: Interactive Omnichannel Analysis - S305

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About the session

Our adventure continues in our second installment of our Customer Journey Analytics trilogy. Take your skills to the next level and understand your customer in a more personal way. Learn how to leverage Customer Journey Analytics to combine your existing CRM, call center, and survey data with both online and offline transactions. With this power, your ability to understand the customer and drive results will be unmatched.

In this session, discover how to:

  • Combine CRM, survey, and revenue data into one data view in Customer Journey Analytics
  • Build path flows and filtered segments across several combined datasets
  • Design powerful funnel views and Venn diagrams to uncover hidden insights

Track: Analytics, Insights, and Activation

Technical Level: Intermediate to Advanced

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Business Analyst, Digital Analyst, Data Scientist, Web Analyst

Business Type: SMB

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