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Customer Journey Analytics III: Advanced Tips & Tricks - S306
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Director, Product Management, Adobe
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Principal Product Manager, Adobe
Session Materials
About the session
Join us for the final installment of our Customer Journey Analytics trilogy where we conquer the final bad guy—lack of customer knowledge in your organization—by showing you how to derive deeper and more impactful learnings from your cross-channel customer analysis. You’ll do this by mastering a variety of advanced tools and capabilities across Customer Journey Analytics and Adobe Experience Platform that will make you an unstoppable data-driven force in your company.
This session covers:
- How to drill down and segment your cross-channel data in ways never before possible
- Making Customer Journey Analytics accessible to your entire organization to democratize analysis
- Advanced methods to cleanse and improve your data, without reimplementing or re-ingesting anything
Track: Analytics, Insights, and Activation
Technical Level: Advanced
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Business Analyst, Digital Analyst, Data Scientist, Web Analyst
Business Type: SMB
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Tools & resources
Customer Success Presented by Metric Partners Consulting, LLC
Web analytics, testing, and consumer data drive success for Homepoint
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