Customer Journey Analytics III: Advanced Tips & Tricks - S306

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Speakers


For session related Q&A OR to connect with the speakers, follow at: adobe.com/go/summit2021-S306

About the session

Join us for the final installment of our Customer Journey Analytics trilogy where we conquer the final bad guy—lack of customer knowledge in your organization—by showing you how to derive deeper and more impactful learnings from your cross-channel customer analysis. You’ll do this by mastering a variety of advanced tools and capabilities across Customer Journey Analytics and Adobe Experience Platform that will make you an unstoppable data-driven force in your company.

This session covers:

  • How to drill down and segment your cross-channel data in ways never before possible
  • Making Customer Journey Analytics accessible to your entire organization to democratize analysis
  • Advanced methods to cleanse and improve your data, without reimplementing or re-ingesting anything

Track: Analytics, Insights, and Activation

Technical Level: Advanced

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Business Analyst, Digital Analyst, Data Scientist, Web Analyst

Business Type: SMB

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Customer Success Presented by Metric Partners Consulting, LLC

Web analytics, testing, and consumer data drive success for Homepoint