Customers’ Love Keeps AIDA Cruises Afloat - E285

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  • Alexander Ewig

    Alexander Ewig

    Senior Vice President Marketing & Sales, AIDA Cruises

About the session

Over the past 25 years, AIDA Cruises has become a beloved brand. Its customers paint their houses in AIDA colours, design their living rooms in AIDA style, and even get AIDA tattoos. The reason for this love is simple – the care that the company and crew extends to guests. During the pandemic, this love carried the company a long way through the crisis. But love isn’t guaranteed, so now marketing and customer engagement comes into play by staying in touch and engaged with customers through content marketing, customer service, honest communication, and keeping the faith that sooner or later we will sail again together. Alexander Ewig would like to take you on a journey to show you what AIDA has done in the past 12 months to keep the contact alive and what it’s planning for the future.

Track: Trends and Inspiration

Industry Focus: Travel & Hospitality

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Audience Strategist, Commerce Executive, Content Marketer, Optimization Manager, Web Marketer, Web Analyst, Operations/COO, Project Manager, UX/UI/Web Designer

Business Type: B2C

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