Defining Digital Happiness: Proven Tactics To Amp Up Your CX - S877

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About the session

Even amid an unprecedented digital acceleration, only 15% of consumers are happy shopping online. While brands have tried to capitalize on changing consumer behaviors and bring the in-store experience online, they’re still missing the mark. Join us to learn how you can ensure every customer leaves your website or app with a smile.

We’ll cover: 

  • What digital happiness is and how to measure it 
  • The top sources of user frustration
  • The proven strategies top brands use to wow customers
  • How to turn your customer insights into business successes

Track: Analytics, Insights, and Activation

Industry Focus: Automotive, Commerce, Consumer Goods, Education, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, Telecommunications, Travel & Hospitality

Technical Level: General Audience

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO, UX/UI/Web Designer

Business Type: B2C

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