Delivering Seamless Customer-First Cross-Channel Experiences - ANZ257

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About the session

In today’s experience era, brands must go above and beyond products or services to capture the hearts and minds of consumers. Customers expect experiences that are relevant, timely and personal across all channels and devices. And with the impact of COVID-19 and the acceleration of digital adoption, it has become mission critical for brands to reexamine their traditional approaches in engaging consumers and put customer-centricity front and centre of their marketing strategy.

Hear from the Central Group and The 1, Thailand’s leader in the retail space and beyond, on how they built their foundation to deliver seamless cross-channel experiences that put the customer first.

Track: Campaign Management

Industry Focus: Retail

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Channel Marketer, Web Marketer

Business Type: B2C

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Customer Success Presented by EY

How can you build customer experiences that grow revenue?

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