Enterprise Content@Scale for the Total Customer Experience - S521
Closed captions in English, French, and German can be accessed in the video player.
Speakers
-
Chief Solutions Officer, Global Alliances, dentsu
-
Director VP, Creative Technology, dentsu
Session Materials
About the session
Consumers are interacting with brands across an ever-increasing series of platforms and media formats while expecting richer, more engaging, and more personal experiences with every glance. Brands are struggling to keep up and face challenges with the cost of content, content velocity, the ability to deliver personalized content, and an inability to measure the return on their content investment.
Adam Lavelle, dentsu’s chief solutions officer of global alliances, and James Thomas, global head of creative technology at dentsu, discuss how to:
- Understand the content challenges that brands face today and ways to overcome those people, process, and technology challenges
- Frame your thinking about a brand’s in-house “content factory,” including perspectives on in-sourcing vs. outsourcing
- Move from content efficiency to content effectiveness to innovating new experiences for your customers
Track: Content Creation
Industry Focus: Consulting/Agency
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Advertiser, Campaign Manager, Creative Leader, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Channel Marketer, Social Marketer, Web Marketer
Business Type: B2B, B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Customer Success Presented by Stensul
How ABA increased engagement by modernizing email creation
By viewing this video, I agree the Adobe family of companies may share my contact information with Stensul for marketing purposes. For details see the privacy policy on Stensul's sponsor page.