As marketers, our most important asset is customer data, but customer data is often disconnected across tools and databases. As a result, we are forced to manually stitch data together and power customer experiences based on a partial understanding of our customers. Its time to solve this problem once and for all! Come see the future of B2B customer experience, starting with Adobe's new B2B enhancements to Real-Time Customer Data Platform.
In this session you will learn:
- The importance of having a CDP as the new center of gravity for your complex tech stack
- The combined power of Marketo Engage and Adobe’s CDP offering, including the joy of finally having unified account profiles and the peace of mind they provide
- Recommendations on how to implement Adobe’s CDP offering within your organization
This session is recommended for experienced Marketo Engage users with multiple Marketo Engage instances, CRM instances, and other Adobe Experience Cloud products.