Finally! Unified B2B Customer Data I Can Trust - S105

Closed captions in English, French, and German can be accessed in the video player.

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About the session

As marketers, our most important asset is customer data, but customer data is often disconnected across tools and databases. As a result, we are forced to manually stitch data together and power customer experiences based on a partial understanding of our customers. Its time to solve this problem once and for all! Come see the future of B2B customer experience, starting with Adobe's new B2B enhancements to Real-Time Customer Data Platform.

In this session you will learn:

  • The importance of having a CDP as the new center of gravity for your complex tech stack
  • The combined power of Marketo Engage and Adobe’s CDP offering, including the joy of finally having unified account profiles and the peace of mind they provide
  • Recommendations on how to implement Adobe’s CDP offering within your organization

This session is recommended for experienced Marketo Engage users with multiple Marketo Engage instances, CRM instances, and other Adobe Experience Cloud products.

Track: B2B Marketing and ABM, Adobe Experience Platform

Industry Focus: Consulting/Agency, Professional Services

Technical Level: Advanced

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Business Analyst, IT Architect, IT Executive, Marketing Executive, Audience Strategist, Data Scientist, Optimization Manager, Operations/COO

Business Type: B2B

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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Customer Success Presented by EY

How can you build customer experiences that grow revenue?