“Fly What You Buy” – How Swisscom Drives Product Adoption - E268

Closed captions in English, French, and German can be accessed in the video player.

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About the session

Long-time Adobe Experience Cloud customer Swisscom is taking product adoption to the next level. Effectively leveraging its investment in Adobe doesn’t end with guiding its Adobe users to the existing Adobe Experience League offering. Instead, Swisscom added its own product adoption program with different formats on top.

Nicolas Mériel, Swisscom’s Adobe Ambassador, shares:

  • The challenges of enabling and democratizing knowledge, especially during the pandemic
  • Swisscom’s 2020 “Xpresso” initiative
  • Valuable insights and feedback that can be adopted by other organizations

Track: Analytics, Insights, and Activation

Industry Focus: Telecommunications

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Digital Analyst, Digital Marketer, Marketing Executive, Project Manager

Business Type: B2B, B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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