“Fly What You Buy” – How Swisscom Drives Product Adoption - E268
Closed captions in English, French, and German can be accessed in the video player.
About the session
Long-time Adobe Experience Cloud customer Swisscom is taking product adoption to the next level. Effectively leveraging its investment in Adobe doesn’t end with guiding its Adobe users to the existing Adobe Experience League offering. Instead, Swisscom added its own product adoption program with different formats on top.
Nicolas Mériel, Swisscom’s Adobe Ambassador, shares:
- The challenges of enabling and democratizing knowledge, especially during the pandemic
- Swisscom’s 2020 “Xpresso” initiative
- Valuable insights and feedback that can be adopted by other organizations
Track: Analytics, Insights, and Activation
Industry Focus: Telecommunications
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Digital Analyst, Digital Marketer, Marketing Executive, Project Manager
Business Type: B2B, B2C
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