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Session Materials
About the session
Yes, you read that title correctly. With the power of Customer Journey Analytics, your organization can bring ALL your data sources into one cross-channel view of your entire customer journey, regardless of which tools you use. Customer Journey Analytics will revolutionize the way you think about analytics and let you understand the customer journey like never before by combining Google Analytics 360 web data, your Firebase mobile app data, and any other customer interaction data that you have.
In this session, learn how to:
Track: Analytics, Insights, and Activation
Technical Level: Advanced
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Business Analyst, Digital Analyst, Data Scientist, Web Analyst
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Tools & resources
Customer Success Presented by Metric Partners Consulting, LLC
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