Google Analytics to the Next Level with Customer Journey Analytics - E126

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About the session

Yes, you read that title correctly. With the power of Customer Journey Analytics, your organization can bring ALL your data sources into one cross-channel view of your entire customer journey, regardless of which tools you use. Customer Journey Analytics will revolutionize the way you think about analytics and let you understand the customer journey like never before by combining Google Analytics 360 web data, your Firebase mobile app data, and any other customer interaction data that you have.

In this session, learn how to:

  • Connect and combine Google Analytics 360 data, Firebase data, call center, and CRM data sources into one, single cohesive view of your customers
  • Stitch your data together into a true cross-device, cross-channel view to see how customers use web and mobile together
  • Discover which pages on your site or app are leading to product returns and cancellations in the call center
  • Run attribution analysis on your stitched data to truly understand which customer touchpoints drive results

Track: Analytics, Insights, and Activation

Technical Level: Advanced

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Business Analyst, Digital Analyst, Data Scientist, Web Analyst

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Customer Success Presented by Metric Partners Consulting, LLC

Web analytics, testing, and consumer data drive success for Homepoint

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