Growing your B2B business with Account Based Marketing on Adobe - S851
Closed captions in English, French, and German can be accessed in the video player.
About the session
Learn about Account-based Marketing (ABM) on the newly announced B2B edition of the Adobe Experience Platform. ABM can transform the way B2B marketers talk with customers, unlocking efficiencies to reinvest in performance and growth. You'll gain insight into five critical capabilities B2B marketers must master to create and scale ABM programs on Adobe. In this session we'll discuss ABM solutions tailored to B2B.
Learn about:
- Driving new customer acquisition
- Sustaining high-quality sales pipelines
- Creating growth within existing accounts
This session is recommended for B2B marketers.
Track: B2B Marketing and ABM
Industry Focus: Professional Services
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: Marketing Executive
Business Type: B2B
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Customer Success Presented by Accenture
How NatWest delivers best-in-class digital banking journeys
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