How Booking.com Delights Partners at Scale - E274

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Speakers

  • Lydia Kroos

    Lydia Kroos

    Director of Digital Partner Experience, Booking.com


About the session

A relevant, high-quality digital experience strengthens B2B partnerships, builds trust, and leads to higher business impact. But how can you achieve a tailored and fully personalized experience when you manage millions of B2B partners? Booking.com, one of the world’s leading digital travel companies, walks us through its use of Marketo Engage to scale partner engagement and preference for its marketplace.

In this session, discover:

  • How Booking.com manages complexity with millions of accommodation partners across over 200 markets and more than 30 languages
  • The benefits of omnichannel marketing in B2B – from email and mobile, to social and web
  • How automation helps to scale personalization and achieve efficiency

Track: B2B Marketing and ABM

Industry Focus: Travel & Hospitality

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Audience Strategist

Business Type: B2B

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