A relevant, high-quality digital experience strengthens B2B partnerships, builds trust, and leads to higher business impact. But how can you achieve a tailored and fully personalized experience when you manage millions of B2B partners? Booking.com, one of the world’s leading digital travel companies, walks us through its use of Marketo Engage to scale partner engagement and preference for its marketplace.
In this session, discover:
- How Booking.com manages complexity with millions of accommodation partners across over 200 markets and more than 30 languages
- The benefits of omnichannel marketing in B2B – from email and mobile, to social and web
- How automation helps to scale personalization and achieve efficiency