How Data Scientists Can Help Create Personalized Experiences - E163

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About the session

AI-powered real-time 1:1 personalization at scale is the holy grail of personalization initiatives. Adobe Target provides brands worldwide out-of-the-box capabilities to get started, but sometimes you need to go deeper. With Custom Models, data scientists can build their own models in Adobe Experience Platform and export them to Adobe Target for real-time scoring and deployment on the edge. Join senior data scientist Akash Maharaj as he discusses the breakthroughs made to deliver this capability in Adobe Target.

In this session, discover:

  • How Adobe Target uses open source AI/ML model formats to deliver personalized experiences in a low-latency, real-time machine learning application on the edge
  • The plethora of features that you can incorporate into your models to make relevant, personalized experience selection decisions
  • How your data science team can integrate and reproduce their AI/ML model training lifecycle on Adobe Experience Platform
  • Best practices for on-boarding your own custom model

Track: Personalization

Technical Level: Advanced

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Developer, Data Scientist, Optimization Manager

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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