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About the session
AI-powered real-time 1:1 personalization at scale is the holy grail of personalization initiatives. Adobe Target provides brands worldwide out-of-the-box capabilities to get started, but sometimes you need to go deeper. With Custom Models, data scientists can build their own models in Adobe Experience Platform and export them to Adobe Target for real-time scoring and deployment on the edge. Join senior data scientist Akash Maharaj as he discusses the breakthroughs made to deliver this capability in Adobe Target.
In this session, discover:
Track: Personalization
Technical Level: Advanced
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Developer, Data Scientist, Optimization Manager
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