How Hybrid CRM Integration Breeds Success at Lenovo - S115

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About the session

Sales processes can be complex, diverse, and difficult to properly integrate into your stack – something Lenovo is no stranger to. The powerful Marketo Engage out-of-the-box CRM integrations fit the bill for many organizations, but sometimes a hybrid model with customization is the most effective way to meet business needs and offer the ultimate flexibility. Join Michael O’Shea, senior manager of customer journey and engagement at Lenovo, and Michaela Iery, senior business consultant at Adobe, as they walk through the process of strategizing, implementing, and testing a hybrid CRM integration at scale.

In this session, learn:

  • How Lenovo prepared for success with organization, process and governance, balancing the needs of sales and marketing with technology
  • What impact a hybrid CRM integration with Marketo Engage has on your data model and lead handoff processes
  • Successes, challenges, and lessons learned so that you can consider if this approach is right for your organization

Track: B2B Marketing and ABM

Industry Focus: High Tech

Technical Level: Intermediate to Advanced

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Campaign Manager, Database Marketing Manager, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Optimization Manager, Operations/COO

Business Type: B2B, B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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