How Sephora Creates Compelling CX in a Digital Economy  - E168

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About the session

The COVID-19 impact on the digital economy is profound for consumers and for brands. The pandemic has increased online engagement and sales by bringing a new group of consumers online for the first time and who will continue to buy digitally. Savvy companies understand that the mandate to introduce touchless options into the experiences that they serve up to customers has never been greater—both online and in physical stores. Sree Sreedhararaj, CTO at Sephora, discusses how the beauty retail giant is weaving in a variety of technologies, such as video and text chat, augmented reality, and touchless payments, to continue to give consumers the human touch in a touchless world.

Track: Trends and Inspiration

Industry Focus: Retail

Technical Level: General Audience

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: Advertiser, Business Analyst, Campaign Manager, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Channel Marketer, Commerce Executive, Content Marketer, Web Marketer, Commerce Marketer, Operations/COO

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