How to Create a Scalable Customer-Centric Journey - E177

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About the session

Discover how Ford of Europe, which services 41 different regions with tailored communication, managed to overcome prior inefficiencies and siloes to develop a scalable, customer-first user journey that yields outstanding results. They achieved this by integrating the right tech stack while optimizing and streamlining processes collaboratively across WPP partner agencies to build a hyper-personalized customer journey.

Learn how Ford, in 21 European countries with 24 different languages, is working to:

  • Improve time to market
  • Add personalization at scale
  • Orchestrate the customer experience
  • Leverage data insights and optimization

Track: Adobe Experience Platform

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Professional Services, Retail, Telecommunications

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Advertiser, Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO, Project Manager, UX/UI/Web Designer

Business Type: B2B

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Customer Success Presented by WPP

Lumen enables agility and scale by centralizing CX with Adobe

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