How to Solve the Do-More-with-Less Challenge - S276

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About the session

Achieving growth in the midst of an acquisition is no small feat. It takes pulling disparate teams together and clear visibility into the current state of investments and results, which then enables the ability to quickly and confidently pivot plans as new strategies come to life. To achieve this, Poly focused on the data and technology foundations that improved the efficiency and impact of its marketing plan. The result was a 60% increase in projects completed YoY with the same resources, less funding, and landing within 1% of forecasted spend.

In this session, you'll learn how to:

  • Partner with finance to improve transparency into marketing spend
  • Identify creative solutions to doing-more-with-less
  • Unlevel operational data strategy to ensure team alignment

Track: Analytics, Insights, and Activation, B2B Marketing and ABM, Campaign Management, Collaborative Work Management

Industry Focus: Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Manufacturing, Professional Services, Telecommunications, Distribution/Wholesale

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer, Web Analyst, Project Manager

Business Type: B2B

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