Leading Your Customer Data Management Practice - S319
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Associate Technical Consultant, Adobe
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VP IBM Digital Marketing, IBM
Session Materials
About the session
Complete data management is a call to action for marketers to start evolving their skillsets while pioneering organizational readiness for managing centralized customer data, identifying efficiencies among fragmented technology, and breaking down silos across the enterprise. Whether you’re a marketing practitioner, data scientist, segmentation lead, or IT partner, learn how you can step up your game to lead a shifting organization that is flexible, efficient, and unified and leave with a team blueprint that could get you promoted.
Get empowered to:
- Create an organizational model that fits your brand’s needs and structure
- Build a roadmap for governance, feature reviews, and use case optimization
- Develop efficient workstreams across individuals and teams
Track: Analytics, Insights, and Activation, Adobe Experience Platform
Technical Level: Intermediate
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Advertiser, Database Marketing Manager, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Marketer
Business Type: B2B
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Customer Success Presented by Claravine
How Under Armour created global marketing data integrity
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