Leading Your Customer Data Management Practice - S319

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About the session

Complete data management is a call to action for marketers to start evolving their skillsets while pioneering organizational readiness for managing centralized customer data, identifying efficiencies among fragmented technology, and breaking down silos across the enterprise. Whether you’re a marketing practitioner, data scientist, segmentation lead, or IT partner, learn how you can step up your game to lead a shifting organization that is flexible, efficient, and unified and leave with a team blueprint that could get you promoted.

Get empowered to:

  • Create an organizational model that fits your brand’s needs and structure
  • Build a roadmap for governance, feature reviews, and use case optimization
  • Develop efficient workstreams across individuals and teams

Track: Analytics, Insights, and Activation, Adobe Experience Platform

Technical Level: Intermediate

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Advertiser, Database Marketing Manager, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Marketer

Business Type: B2B

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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Customer Success Presented by Claravine

How Under Armour created global marketing data integrity