Lumen Ties Value to Enterprise Assets with Adobe Experience Manager - S517
Closed captions in English, French, and German can be accessed in the video player.
About the session
An enterprise digital asset management (DAM) solution is a blessing for organizations by providing a centralized home for all assets, but it can make it challenging to identify and understand which assets are providing the biggest uplift to marketing programs. Lumen shed light on this issue and turned a scattered collection of asset repositories into a single modern and efficient distribution system using Adobe Experience Manager Assets, Workfront, and Dynamic Media. Join Lumen's senior manager of creative operations, Shane LaBounty, as he explains the problem and shows the company’s elegant solve to bring order to chaos using a single dynamic asset URL.
Track: Content Creation
Industry Focus: Commerce, High Tech, Retail, Telecommunications
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Creative Leader, IT Executive, Marketing Executive, Content Marketer, Web Marketer
Business Type: B2B
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Tools & resources
Adobe Experience ManagerLearn more
Customer Success Presented by Hoodoo Digital
Lumen succeeds with Workfront & Adobe Experience Manager