Reaching Customers in a Cookieless World - E175

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Speakers

  • Amit Ahuja

    Amit Ahuja

    VP, Experience Cloud Platform & Products, Adobe


About the session

The third-party cookie is quite literally crumbling. Cookies first got a bad rap when third-party cookies – those used by a domain and usually a company not associated with a particular site that is being browsed – started to track user behavior across websites and domains. This was incredibly useful for measuring the impact of an “impression,” but for many consumers it felt intrusive when the item that they had looked at began following them across the web. Now that companies, such as Apple, Google, and Mozilla, are doing away with third-party cookie tracking, organizations need to shift their data strategies to stay relevant and successful in a cookieless world. In this session, Amit Ahuja, Adobe VP of DX product management and marketing, discusses why the third-party cookie isn’t all that it was cracked up to be, and how companies must prepare for a cookieless world.

Track: Trends and Inspiration

Technical Level: General Audience

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: Advertiser, Digital Marketer, IT Executive, Marketing Executive, Commerce Executive, Commerce Marketer

Business Type: B2B, B2C, SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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