Marketing & Sales: Conquering Your Complex Buyer Journey - S103

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About the session

Learn how Marketo Engage is empowering marketing and sales teams to together seamlessly deliver exceptional buying experiences. With your customer expectations on the rise, marketing and sales teams must shift their focus to customer centricity to compete. If you’re part of the 71% of organizations that find it increasingly difficult to deliver on your customers’ increasing expectations, this session is for you. Gain a competitive advantage, convert more deals, and deliver an experience that builds brand loyalty.

In this session you will learn about:

  • The latest customer journey trends and challenges impacting every sales and marketing organization today
  • How marketing should address the buyer journey head-on together with sales
  • The latest Marketo Engage innovations fueling intelligence, productivity, and engagements in 2021

Track: B2B Marketing and ABM

Technical Level: Beginner to Intermediate

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Social Marketer, Web Marketer

Business Type: B2B, SMB

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