Marketing & Sales: Conquering Your Complex Buyer Journey - S103
Closed captions in English, French, and German can be accessed in the video player.
Product Manager, Adobe
Manager of Marketing Operations and Automation, AvidXchange
About the session
Learn how Marketo Engage is empowering marketing and sales teams to together seamlessly deliver exceptional buying experiences. With your customer expectations on the rise, marketing and sales teams must shift their focus to customer centricity to compete. If you’re part of the 71% of organizations that find it increasingly difficult to deliver on your customers’ increasing expectations, this session is for you. Gain a competitive advantage, convert more deals, and deliver an experience that builds brand loyalty.
In this session you will learn about:
- The latest customer journey trends and challenges impacting every sales and marketing organization today
- How marketing should address the buyer journey head-on together with sales
- The latest Marketo Engage innovations fueling intelligence, productivity, and engagements in 2021
Track: B2B Marketing and ABM
Technical Level: Beginner to Intermediate
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Social Marketer, Web Marketer
Business Type: B2B, SMB
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Marketo Engage/BizibleLearn more
Customer Success Presented by Dun & Bradstreet
Accelerating revenue growth with Dun & Bradstreet