Measuring & Influencing Customer Journeys Through Analytics - S869

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About the session

Brands now have an opportunity to reset and renew their business with better and more purposeful customer experiences. The focus for the coming months and years must be to support insight-driven decisions to adapt to shifts in customer needs. Learn how to empower and create value through people-based insights across your customers’ digital journeys by using modern measurement tools that connect, analyze, activate, and personalize experiences for the masses.

In this session, hear how a global manufacturing customer is looking to achieve success in:

  • Standardized multichannel experiences
  • Reliably and predictably making good marketing investments
  • Meeting and exceeding customer expectations consistently
  • Democratization of data access and insights across the business

Track: Analytics, Insights, and Activation

Industry Focus: Manufacturing

Technical Level: Intermediate to Advanced

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: Campaign Manager, Digital Analyst, Digital Marketer, Marketing Executive, Web Marketer, Web Analyst

Business Type: B2B

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Customer Success Presented by R2integrated

Rapid adoption to meet customer experience demands

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