Measuring & Influencing Customer Journeys Through Analytics - S869
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Director, Regional Marketing, W. R. Grace & Co.
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CTO, R2integrated
Session Materials
About the session
Brands now have an opportunity to reset and renew their business with better and more purposeful customer experiences. The focus for the coming months and years must be to support insight-driven decisions to adapt to shifts in customer needs. Learn how to empower and create value through people-based insights across your customers’ digital journeys by using modern measurement tools that connect, analyze, activate, and personalize experiences for the masses.
In this session, hear how a global manufacturing customer is looking to achieve success in:
- Standardized multichannel experiences
- Reliably and predictably making good marketing investments
- Meeting and exceeding customer expectations consistently
- Democratization of data access and insights across the business
Track: Analytics, Insights, and Activation
Industry Focus: Manufacturing
Technical Level: Intermediate to Advanced
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: Campaign Manager, Digital Analyst, Digital Marketer, Marketing Executive, Web Marketer, Web Analyst
Business Type: B2B
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Tools & resources
Customer Success Presented by R2integrated
Rapid adoption to meet customer experience demands
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