Moving from Data-Driven Marketing to Data-Driven Experiences - S852
Closed captions in English, French, and German can be accessed in the video player.
About the session
As consumers spend more time on their screens and have an elevated consciousness of their spending due to COVID-19, it's critical that brands create seamless, hyper-relevant experiences that anticipate consumers' changing needs. Learn how we use data, AI and platforms like Adobe Experience Platform to create data-driven experiences that increase customer loyalty and satisfaction.
- Evolving your data ecosystem to quantify new consumer growth potential
- Scaling personalization across the entire customer experience
- Using machine learning and other technologies and platforms -- such as Adobe Experience Platform -- to create and continuously optimize experiences
Track: Analytics, Insights, and Activation, Personalization, Digital Commerce, Trends and Inspiration
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: Advertiser, Digital Analyst, Marketing Executive, Channel Marketer, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager
Business Type: B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Adobe Experience PlatformLearn more
Customer Success Presented by Accenture
How NatWest delivers best-in-class digital banking journeys