Moving from Data-Driven Marketing to Data-Driven Experiences - S852
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Session Materials
About the session
As consumers spend more time on their screens and have an elevated consciousness of their spending due to COVID-19, it's critical that brands create seamless, hyper-relevant experiences that anticipate consumers' changing needs. Learn how we use data, AI and platforms like Adobe Experience Platform to create data-driven experiences that increase customer loyalty and satisfaction.
Learn about:
- Evolving your data ecosystem to quantify new consumer growth potential
- Scaling personalization across the entire customer experience
- Using machine learning and other technologies and platforms -- such as Adobe Experience Platform -- to create and continuously optimize experiences
Track: Analytics, Insights, and Activation, Personalization, Digital Commerce, Trends and Inspiration
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: Advertiser, Digital Analyst, Marketing Executive, Channel Marketer, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager
Business Type: B2C
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Tools & resources
Customer Success Presented by Accenture
How NatWest delivers best-in-class digital banking journeys
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