Moving from Data-Driven Marketing to Data-Driven Experiences - S852

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Speakers

  • michael bregman

    michael bregman

    Global Customer Insights and Growth (CI&G) Lead, Accenture


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About the session

As consumers spend more time on their screens and have an elevated consciousness of their spending due to COVID-19, it's critical that brands create seamless, hyper-relevant experiences that anticipate consumers' changing needs. Learn how we use data, AI and platforms like Adobe Experience Platform to create data-driven experiences that increase customer loyalty and satisfaction.

Learn about:

  • Evolving your data ecosystem to quantify new consumer growth potential
  • Scaling personalization across the entire customer experience
  • Using machine learning and other technologies and platforms -- such as Adobe Experience Platform -- to create and continuously optimize experiences

Track: Analytics, Insights, and Activation, Personalization, Digital Commerce, Trends and Inspiration

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Technical Level: General Audience

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: Advertiser, Digital Analyst, Marketing Executive, Channel Marketer, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager

Business Type: B2C

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