Multiple DTC and B2B Brands but One Platform and Integration - S715

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About the session

Get an in-depth look at how United Wheels, the parent company of Huffy bikes and the world’s largest bike distributor by volume, leveraged a multisite Magento Commerce implementation to expand into several new niche markets. This project focused on managing multiple brands across numerous sales channels, building brand identity for each new and distinct channel, providing an exceptional customer experience, and improving revenue-generation capabilities. Extensive integration work was critical to project success, bringing data from all brands into one ecosystem to better understand and engage the customer. The United Wheels and Briteskies teams provide a roadmap for setting up, managing, and supporting a multisite Magento Commerce implementation and integration project, resulting in a unified brand and enhanced e-commerce capabilities.

Learn more about:

  • Reaching customers through a unique DTC and B2B sales strategy
  • Considerations for managing multiple brands on a single instance
  • The importance of a solid e-commerce and ERP integration strategy
  • How this approach helped maintain and grow business during the pandemic

Track: Digital Commerce

Industry Focus: Commerce, Consumer Goods

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Web Marketer, Commerce Marketer, Operations/COO

Business Type: B2B, B2C

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