New Age of Omnichannel: Rite Aid’s Loyalty Evolution - S707

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About the session

As Rite Aid evolves into a healthcare company, it has undergone significant digital transformation in the past 3 years, and the adoption of Adobe Commerce Cloud has been pivotal for their journey. Joe Tertel, head of marketing for digital, has found extreme success using Adobe Campaign, Adobe Target, Adobe Audience Manager, and Adobe Advertising Cloud in engaging in competitive conquesting. Since the pandemic, every real-life commerce experience has a digital veneer. From contactless payment terminals to curbside pickup, every interaction has a digital counterpart.

In this session, we’ll discuss how:

  • Rite Aid is adapting to the importance of digital in the customer journey
  • Loyalty programs are driving omnichannel engagement and digital adoption by the tens of thousands.
  • The future is in logistics integration and fulfillment—last mile or pickup

Track: Digital Commerce

Industry Focus: Commerce, Healthcare/Lifesciences, Retail

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Content Marketer, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO, UX/UI/Web Designer

Business Type: B2C

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Customer Success Presented by Rightpoint Consulting

Modernization of digital commerce leads to 300% increase in conversion

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