Next Best Action: Using Experience Platform and Firefly - S607
Closed captions in English, French, and German can be accessed in the video player.
About the session
Increase ROI while reducing marketing efforts by having offers automatically chosen for a customer based on their interaction across their journey in real time. At the same time, provide a consistent experience to the end user across all channels.
Learn about the products and solutions to make this happen:
- Adobe Experience Platform
- Project Firefly
- I/O runtime
- Offer decisioning service
- RTML
Track: Adobe Experience Platform, Developer Ecosystem
Industry Focus: Telecommunications
Technical Level: Intermediate
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Developer
Business Type: B2B, B2C, SMB
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Tools & resources
Customer Success Presented by ITG Commerce
How nonprofit Good360 distributed over $300M of goods for COVID relief
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