Next Best Action: Using Experience Platform and Firefly - S607

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About the session

Increase ROI while reducing marketing efforts by having offers automatically chosen for a customer based on their interaction across their journey in real time. At the same time, provide a consistent experience to the end user across all channels.

Learn about the products and solutions to make this happen:

  • Adobe Experience Platform
  • Project Firefly
  • I/O runtime
  • Offer decisioning service
  • RTML

Track: Adobe Experience Platform, Developer Ecosystem

Industry Focus: Telecommunications

Technical Level: Intermediate

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Developer

Business Type: B2B, B2C, SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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