Often Forgotten, Always True: Loyalty is an Emotion - S864

Closed captions in English, French, and German can be accessed in the video player.

Share this page

Speakers

  • Stephanie Bannos

    Stephanie Bannos

    VP, Global Lead - Customer Experience Practice, Rightpoint Consulting


By clicking add to schedule, I agree the Adobe family of companies may share my contact information with Rightpoint Consulting to contact me about this session. This session may be viewed without adding it to your schedule.

About the session

In a sea of best practices, it’s easy to wind up with an e-commerce presence that lacks the joy of shopping in-store. What’s needed is building an experience that reaches customers on an emotional level. Emotional loyalty is particularly relevant right now because consumers are starved for human connection. Successful Emotional Loyalty programs are measured by how customers feel about your brand, and how that shapes what they do: from repeat sales to customer referrals. We’ll highlight ways that brands can continue to grow their digital engagement, brand awareness, and business by building emotional loyalty.

In this session, learn:

  • How emotional loyalty is achieved when these four overlapping factors are present: affinity, attachment, assurance (trust), and advocacy
  • Why emotional loyalty is an integral portion of the overall customer experience
  • How to leverage the Adobe suite of products to build emotional loyalty with your customers

Track: Digital Commerce

Technical Level: General Audience

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Creative Leader, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Audience Strategist, Commerce Executive, Content Marketer, Social Marketer, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO, Project Manager, UX/UI/Web Designer

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

Play button

Customer Success Presented by Rightpoint Consulting

Modernization of digital commerce leads to 300% increase in conversion