Often Forgotten, Always True: Loyalty is an Emotion - S864

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  • Stephanie Bannos

    Stephanie Bannos

    VP, Global Lead - Customer Experience Practice, Rightpoint Consulting

About the session

In a sea of best practices, it’s easy to wind up with an e-commerce presence that lacks the joy of shopping in-store. What’s needed is building an experience that reaches customers on an emotional level. Emotional loyalty is particularly relevant right now because consumers are starved for human connection. Successful Emotional Loyalty programs are measured by how customers feel about your brand, and how that shapes what they do: from repeat sales to customer referrals. We’ll highlight ways that brands can continue to grow their digital engagement, brand awareness, and business by building emotional loyalty.

In this session, learn:

  • How emotional loyalty is achieved when these four overlapping factors are present: affinity, attachment, assurance (trust), and advocacy
  • Why emotional loyalty is an integral portion of the overall customer experience
  • How to leverage the Adobe suite of products to build emotional loyalty with your customers

Track: Digital Commerce

Technical Level: General Audience

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Creative Leader, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Audience Strategist, Commerce Executive, Content Marketer, Social Marketer, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO, Project Manager, UX/UI/Web Designer

Business Type: B2C

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Customer Success Presented by Rightpoint Consulting

Modernization of digital commerce leads to 300% increase in conversion

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