Google gTech - Sr. Web Ecosystem Consultant, Google + SDENARO@
About the session
The term performance has been given a new breath of life with the introduction of progressive web apps , or PWAs. But with great power comes great responsibility. With all these new tools and ways of working, it’s easy to let performance slide. Google Search has announced an upcoming ranking update that involves Core Web Vitals, and it’s crucial that Magento developers and e-commerce merchants are prepared for these changes. Delivering a high-quality page experience will now be a key contributing factor in not just conversion rates but also search rankings. JH and Workwear Express will demystify how site performance impacts customer experience, covering major performance areas in PWA development and how this relates to Google’s updates. Workwear Express has realized phenomenal results following the deployment of a PWA, and you’ll come away knowing how you can stay two steps ahead by optimizing your site performance.
What you need to know about Core Web Vitals
Major performance benefits of PWAs in relation to Google’s updates
Strategies for capturing these benefits for your business
Track: Digital Commerce
Industry Focus: Commerce, Consulting/Agency, Consumer Goods, Retail
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Commerce Executive, Optimization Manager, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO, UX/UI/Web Designer
Business Type: B2B, B2C, SMB
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