Personalization at Scale without Third Party Cookies - S858

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About the session

New privacy regulations, the demise of third-party cookies, and the progressive obsolescence of third-party cookie data are hindering brands’ ability to understand the customers they interact with and to provide value to them across their journey. Brands understand that delivering a total customer experience is the key to success in a hyper-connected world, but without being able to identify customers and prospects, this vision cannot be realized. Learn how Merkury, Merkle’s identity resolution platform, and its Adobe Experience Platform integration can protect your vision and keep you connected to the customer journey.

Learn how to:

  • Cleanse and unify disparate data sources into a single person-based ID
  • Enhance Adobe Experience Platform audience profiles for analytics and targeting
  • Deliver personalization at scale across channels without the use of third-party cookies

Track: Personalization, Adobe Experience Platform

Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Professional Services, Retail, Travel & Hospitality

Technical Level: Beginner to Intermediate

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Digital Marketer, Marketing Executive, Channel Marketer, Data Scientist

Business Type: B2C

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