Peter Shankman: The New Butterfly Effect: Why CX Matters - S963

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  • Peter Shankman

    Peter Shankman

    Futurist-in-Residence, Epic Marketing Consultants Corporation

About the session

Welcome to 2021, the year that adaptation becomes the norm. As we step unsurely into this new world, one thing is clear: Regardless of what is thrown at us and what new challenges our businesses might face, if we don’t understand the customer first, nothing else will matter. We need to be able to change trajectory on a moment’s notice, truly hear the customer, identify their needs, and service them – not tomorrow, not next week, but immediately. If a customer doesn’t feel “heard” from the get-go, they’ll just go somewhere else. If companies don’t adapt, they’re history. Change is scary, but it can be less so with a roadmap to help us know what’s right.

In this session, we’ll talk about how to:

  • Know the next correct step to take
  • Ensure that our business not only survives but thrives as we navigate the twists and turns of this customer-centric economy wrapped up in a pandemic
  • Control a bigger portion of our business regardless of what direction the future takes us by being brilliant at the basics

Track: Trends and Inspiration

Technical Level: General Audience

Presentation Style: Tips & Tricks, Thought Leadership

Session Type: Session

Audience Type: Creative Leader, Digital Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Content Marketer, Social Marketer

Business Type: B2B, B2C, SMB

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