Pino’s Next Step to Digital Experience Excellence - E270
Closed captions in English, French, and German can be accessed in the video player.
Session Materials
About the session
Pino has always been committed to using technological advances to create solutions that add value for the customer and ensure a better experience. Recently, the company’s headless approach in combination with VR applications has enabled completely new experiences for its customers. COVID-19 has further emphasized the importance of this approach, so Pino wanted to take it to the next level. By using a digital foundation consisting of Adobe Experience Manager, Adobe Analytics, Adobe Target, Adobe Campaign and, of course, Magento, Pino is now able to deliver targeted content and experiences for customers on different channels. In addition, Pino is in a position to increase the effectiveness of the sales force and support the success of the online experience. As a result, Pino is embarking on a journey from a pure B2B trading business to a B2B2C experience business.
Key takeaways:
- What were the first steps in establishing the digital foundation
- Which results have been achieved
- What the future looks like for Pino
Track: Digital Commerce
Industry Focus: Commerce
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Commerce Executive, Optimization Manager, Commerce Marketer
Business Type: B2B, B2C, SMB
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