Pino has always been committed to using technological advances to create solutions that add value for the customer and ensure a better experience. Recently, the company’s headless approach in combination with VR applications has enabled completely new experiences for its customers. COVID-19 has further emphasized the importance of this approach, so Pino wanted to take it to the next level. By using a digital foundation consisting of Adobe Experience Manager, Adobe Analytics, Adobe Target, Adobe Campaign and, of course, Magento, Pino is now able to deliver targeted content and experiences for customers on different channels. In addition, Pino is in a position to increase the effectiveness of the sales force and support the success of the online experience. As a result, Pino is embarking on a journey from a pure B2B trading business to a B2B2C experience business.
- What were the first steps in establishing the digital foundation
- Which results have been achieved
- What the future looks like for Pino