The global sending and e-commerce technology firm, Pitney Bowes, has delivered on innovation by doing the right thing the right way for over 100 years. As director of digital analytics within digital marketing, Jose Rodriguez leads a team dedicated to raising the bar for digital behavioral insights, personalization, and implementation best practices across numerous global web properties and digital products. Test and learn is at the center of that team’s core mission, but it takes precision, people, technology, governance, and processes to embed this discipline into the fabric of the end-to-end web development cycle. Jose takes you through a journey on how to successfully transform an organization of 200+ marketers to become more data-centric while creating testing advocates to scale personalization and innovation across all digital channels.
In this session:
- Why test and learn matters, and the benefits it can bring to an organization
- How test and learn fits into the overall digital strategy
- Which teams need to be aligned and how do they work together
- What a test looks like and what happens next