PWA Technology Meets Prestige Skincare - E153
Closed captions in English, French, and German can be accessed in the video player.
Chief Strategy Officer, Corra
Senior Director, Global Digital Experience, Elemis
About the session
Acquired by L’Occitane International in 2019, Elemis is the No. 1 independent skincare brand in Britain. Its science-backed skincare products and cutting-edge patented technology are globally renowned, and the company wanted to design and build a site to reflect this reputation. The solution was a progressive web app (PWA) – a mobile-first, future-proof e-commerce site that can scale with consumer expectations. Join Luigi Raffo, senior director of global digital experience at Elemis, and Michael Harvey, chief strategy officer at Corra, to discuss the final product and future roadmap.
- What a PWA is and what the benefits are of implementing one
- Why Elemis chose Magento Commerce for its PWA build and why you might want to
- Ideas for unique customizations to engage and convert customers on mobile
Track: Digital Commerce
Industry Focus: Commerce, Consumer Goods
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Developer, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Commerce Executive, Web Marketer, Commerce Marketer, Operations/COO
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