Ray Wang: The 3A’s of CX - Analytics, Automation, and AI - AI127

Closed captions in English, French, and German can be accessed in the video player.

Share this page


  • Ray Wang

    Ray Wang

    CEO, Principal Analyst, Best-Selling Author, Constellation Research Inc.

About the session

The future of customer experience requires improved signal intelligence, dynamic feedback loops, and richer contextual relevance.  Success requires every experience leader to consider where and when to apply analytics, automation, and AI in their CX design.  The brands and organizations who can improve decision velocity will succeed in anticipating customer needs, delivering on brand promise, and reducing regulatory and compliance risk.  Learn how future leaders can start their journey in the 3A’s of CX.

Track: Trends and Inspiration

Technical Level: General Audience

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer, Web Analyst, Project Manager, UX/UI/Web Designer

Business Type: B2B, B2C, SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

Play button

Customer Success Presented by IO Integration

Nomensa improves productivity with IOI and Workfront