Retail Remix: Personalization, Omnichannel, and Platforms - S861

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  • Brett Wachter

    Brett Wachter

    North American Digital Marketing Platforms Lead , IBM iX

  • Eric Johnson

    Eric Johnson

    Group Vice President - Digital Solutions, Abercrombie & Fitch Co.

About the session

Looking to deliver a hyper-personalized, scalable omnichannel journey? Brand icon Abercrombie & Fitch knows a thing or two about making a statement and leaving impressions. As shoppers shift to digital, hear how A&F is revamping its own e-commerce style to deliver hyper-personalized, omnichannel journeys using CDP best practices and smart, scalable content strategies to ensure that customers find the right product and fit, from plaid to polos, with each visit.

In this session, you will learn:

  • Steps to revamp your web architecture to support personalization objectives
  • Content operations tips and tricks to accelerate velocity and brand continuity
  • Benefits of linking your CDP with AI to deliver blended cross-channel experiences
  • How to leverage experience fragments for maximum benefit

Track: Analytics, Insights, and Activation, Personalization, Digital Commerce

Industry Focus: Retail

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Mobile Marketer, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Commerce Marketer, Web Analyst, Operations/COO, UX/UI/Web Designer

Business Type: B2C

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