Rethinking TiVo’s E-commerce Touchpoints to Scale at Speed - E152

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About the session

TiVo is no stranger to innovation and has recently been focused on bringing consumers live, recorded, and streaming TV together in one premium experience. To support this, TiVo partnered with Bounteous to build a leading media marketplace for consumers using Magento and Adobe Experience Manager. TiVo re-platformed and reinvented its online commerce experience, increasing leads, attracting additional prospects, and ultimately delivering sales. Join TiVo and Bounteous as they discuss the role Magento Commerce plays as the back-end e-commerce engine and integration center point to support a streamlined experience for customers through Restful APIs, and GraphQL. Get best practices for creating, launching, and sustaining a successful omnichannel commerce initiative.

Learn about:

  • Integrating Magento with Experience Manager, ERP (SAP via a middleware), and IdP+CRM (Salesforce)
  • Establishing a subscription payment platform for online entertainment with Sling TV
  • Using a hybrid model of Experience Manager for a headless e-commerce experience and Magento Commerce for an indistinguishable checkout experience

Track: Digital Commerce

Industry Focus: Commerce, High Tech, Media & Entertainment

Technical Level: Intermediate

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Developer, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Content Marketer, Web Marketer, Commerce Marketer, Operations/COO

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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