Scaling Personalization with Automation and Marketo Engage - E107

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  • Ben Conrad

    Ben Conrad

    Sr. Director, Database Marketing, Milwaukee Bucks

  • Liana Best

    Liana Best

    Demand Generation Manager, Adobe

About the session

EVERYONE expects personalization, whether you’re a business leader, a parent, a ticketholder, or all of the above. No one wants to receive a generic email or see an ad that has nothing to do with them. Luckily, marketing automation and Marketo Engage make it easier than ever to customize individual experiences at scale. Join Ben Conrad, senior director of database marketing for the Milwaukee Bucks, and Liana Best, demand generation specialist at Adobe, to hear how you can use technology to reinvent your customer journey and drive revenue.

Learn about:

  • How the Milwaukee Bucks transformed their customer journey and drove over 300% revenue growth and how they’re planning for a post-COVID world
  • Why personalization and capturing the right data is essential for B2B and B2C marketers alike
  • Best practices to customize experiences across channels

Track: B2B Marketing and ABM

Industry Focus: Media & Entertainment

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Advertiser, Campaign Manager, Creative Leader, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Content Marketer, Social Marketer, Web Marketer

Business Type: B2B, B2C, SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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Customer Success Presented by Capgemini

Redefining the student journey for lifelong learning

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