Scaling Personalization with Automation and Marketo Engage - E107
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Sr. Director, Database Marketing, Milwaukee Bucks
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Demand Generation Manager, Adobe
Session Materials
About the session
EVERYONE expects personalization, whether you’re a business leader, a parent, a ticketholder, or all of the above. No one wants to receive a generic email or see an ad that has nothing to do with them. Luckily, marketing automation and Marketo Engage make it easier than ever to customize individual experiences at scale. Join Ben Conrad, senior director of database marketing for the Milwaukee Bucks, and Liana Best, demand generation specialist at Adobe, to hear how you can use technology to reinvent your customer journey and drive revenue.
Learn about:
- How the Milwaukee Bucks transformed their customer journey and drove over 300% revenue growth and how they’re planning for a post-COVID world
- Why personalization and capturing the right data is essential for B2B and B2C marketers alike
- Best practices to customize experiences across channels
Track: B2B Marketing and ABM
Industry Focus: Media & Entertainment
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Advertiser, Campaign Manager, Creative Leader, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Content Marketer, Social Marketer, Web Marketer
Business Type: B2B, B2C, SMB
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Tools & resources
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