Sea-business to E-business: Stena Line’s Journey to Relevance - E272
Closed captions in English, French, and German can be accessed in the video player.
Session Materials
About the session
Niclas will present Stena Line’s journey, from setting a vision of “relevance in every touchpoint” to its current project of creating a customer experience platform and eco-system. He will discuss how Stena Line’s evolution has enabled it to understand customers’ needs to enable a future seamless customer journey. He will focus on how Stena Line is developing a ‘create once, use everywhere” content management, delivery, and personalisation platform and how this will be the foundation for delivering personalised experiences for each individual customer, across the entirety of the customer journey, from inspiration to trip to home.
List of highlights—
- How to understand your customers
- How to be data driven and channel agnostic
- How to create a future customer experience with an integrated ecosystem
Track: Trends and Inspiration
Industry Focus: Travel & Hospitality
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Campaign Manager, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Audience Strategist, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Web Analyst, Operations/COO, Project Manager, UX/UI/Web Designer
Business Type: B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Customer Success Presented by HCL Technologies
TracFone’s CX journey with HCL and Adobe Experience Cloud
By viewing this video, I agree the Adobe family of companies may share my contact information with HCL Technologies for marketing purposes. For details see the privacy policy on HCL Technologies’ sponsor page.