Sea-business to E-business: Stena Line’s Journey to Relevance - E272

Closed captions in English, French, and German can be accessed in the video player.

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Speakers

  • Niclas Cullberg

    Niclas Cullberg

    Head of Group Digital Experience & Omni Channel, Stena Line


About the session

Niclas will present Stena Line’s journey, from setting a vision of “relevance in every touchpoint” to its current project of creating a customer experience platform and eco-system. He will discuss how Stena Line’s evolution has enabled it to understand customers’ needs to enable a future seamless customer journey. He will focus on how Stena Line is developing a ‘create once, use everywhere” content management, delivery, and personalisation platform and how this will be the foundation for delivering personalised experiences for each individual customer, across the entirety of the customer journey, from inspiration to trip to home.
 
List of highlights— 

  • How to understand your customers
  • How to be data driven and channel agnostic
  • How to create a future customer experience with an integrated ecosystem

Track: Trends and Inspiration

Industry Focus: Travel & Hospitality

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Audience Strategist, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Web Analyst, Operations/COO, Project Manager, UX/UI/Web Designer

Business Type: B2C

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