Telstra Accelerates Data-Driven Personalisation - ANZ254

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  • Emir Kazazic

    Emir Kazazic

    Head of Digital Optimisation, Telstra

  • Amy Robson

    Amy Robson

    Senior Product Manager / Regional Evangelist, Adobe

About the session

Telstra is unlocking the power of data to drive richer and more relevant experiences. To scale your personalization efforts, creating the right digital data foundation is of utmost importance. Learn why you must measure and continuously experiment to improve performance. Hear how Telstra achieved results and scale by leveraging Adobe AI features along with in-house models.

Track: Personalization

Industry Focus: Telecommunications

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Digital Analyst, Digital Marketer, Optimization Manager

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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Customer Success Presented by Cognizant

From over 50,000 static pages to personalized experiences

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