
The Next-Generation Experience: Beyond the Interface - S101

Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Senior Manager, Marketo Product Management, Adobe
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Marketing Operations Manager, Bandwidth
Session Materials
About the session
Many of us use UI and UX interchangeably, but user experience encompasses so much more than just the interface. Join the Marketo Engage product team to get a behind-the-scenes look into how we are approaching user experience in 2021, what role user interface plays, and the different elements we are focusing on delivering. Hear a customer’s perspective on how to plan for and embrace these changes.
In this session you will learn:
- How innovation and accessibility contribute to a powerful user experience
- Where our user experience stands today and our vision for the future
- How a Marketo Champion is planning for and embracing change
Track: B2B Marketing and ABM
Technical Level: General Audience
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Social Marketer, Web Marketer
Business Type: B2B
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