To Change or Not Change Your CX Journey – That’s an AI Question - S865

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About the session

What if shaking a Magic 8-Ball could really tell us what to do and then back it up with raw data? While AI might not come in the form of an 8-Ball (yet), it can certainly help us decide if making changes to our customer experience journey is a wise decision.

Learn how to leverage the power of AI to

  • Change your customers' experience and user journeys based on recommendations from AI and Machine Learning
  • Deploy practical and impactful applications across your organization
  • Identify the many pitfalls to avoid when implementing your AI and Machine Learning strategies

Track: Analytics, Insights, and Activation, Adobe Experience Platform

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Technical Level: Beginner to Intermediate

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Developer, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Optimization Manager, Operations/COO, UX/UI/Web Designer

Business Type: B2B

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