Third-party cookies have been an integral asset for marketers in creating activation strategies, but the cookieless future is poised to turn activation on its head. Marketers need to rebuild their best practices with first-party data strategies top of mind, whether the objective is to reach known customers, acquire new ones, or personalize owned experiences using rich data. Explore which best practices marketers need to revisit to thrive in the new era of activation.
Getting the most use out of first-party data for activation
Prioritization and tradeoffs of key prospecting tactics
Understanding how marketing technologies can support your activation transformation
Track: Analytics, Insights, and Activation, Personalization, Adobe Experience Platform
Industry Focus: Advertising/Publishing, Automotive, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, Media & Entertainment