Turning the Customer Acquisition Funnel Upside Down - S318

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About the session

Third-party cookies have been an integral asset for marketers in creating activation strategies, but the cookieless future is poised to turn activation on its head. Marketers need to rebuild their best practices with first-party data strategies top of mind, whether the objective is to reach known customers, acquire new ones, or personalize owned experiences using rich data. Explore which best practices marketers need to revisit to thrive in the new era of activation.

Takeaways include:

  • Getting the most use out of first-party data for activation
  • Prioritization and tradeoffs of key prospecting tactics
  • Understanding how marketing technologies can support your activation transformation

Track: Analytics, Insights, and Activation, Personalization, Adobe Experience Platform

Industry Focus: Advertising/Publishing, Automotive, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, Media & Entertainment

Technical Level: General Audience

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: Advertiser, Campaign Manager, Database Marketing Manager, Email Marketer, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Data Scientist

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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Customer Success Presented by EY

How can you build customer experiences that grow revenue?

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