Turning the Customer Acquisition Funnel Upside Down - S318
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Solution Consultant, Adobe
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Sr. Manager, Audiences at CIBC, CIBC
Session Materials
About the session
Third-party cookies have been an integral asset for marketers in creating activation strategies, but the cookieless future is poised to turn activation on its head. Marketers need to rebuild their best practices with first-party data strategies top of mind, whether the objective is to reach known customers, acquire new ones, or personalize owned experiences using rich data. Explore which best practices marketers need to revisit to thrive in the new era of activation.
Takeaways include:
- Getting the most use out of first-party data for activation
- Prioritization and tradeoffs of key prospecting tactics
- Understanding how marketing technologies can support your activation transformation
Track: Analytics, Insights, and Activation, Personalization, Adobe Experience Platform
Industry Focus: Advertising/Publishing, Automotive, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, Media & Entertainment
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: Advertiser, Campaign Manager, Database Marketing Manager, Email Marketer, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Data Scientist
Business Type: B2C
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