Welcome to a New Era of Augmented Analytics - S874

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About the session

We’re all on a quest to provide excellent customer experiences. With digital and nonlinear customer journeys becoming the new normal in a post-pandemic world, global brands and new businesses have had to adapt to a new era in the digital world. Integrating and analyzing data from disparate technology platforms and apps is no longer optional but rather mission critical to foster a seamless omnichannel digital experience. Let us help you see through the unknown and show you how Hotwire, an Expedia Group subsidiary, is leveraging Adobe and augmented analytics to orchestrate frictionless customer journeys in real time.

Join us to:

  • Discover the power of augmented analytics, customer journey mapping, and session replay analysis
  • Hear from a leader of digital analytics at Hotwire on how they’re using Adobe, augmented analytics, and augmented journey orchestration to create world-class digital experiences
  • Explore the value of real time at every level with a deep dive into predictions and trends on what is necessary to thrive in the new era of data and analytics

Track: Analytics, Insights, and Activation

Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, Retail, Telecommunications, Travel & Hospitality

Technical Level: General Audience

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Mobile Marketer, Data Scientist, Optimization Manager, Web Marketer, Web Analyst, Operations/COO, UX/UI/Web Designer

Business Type: B2C

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Customer Success Presented by Metric Partners Consulting, LLC

Web analytics, testing, and consumer data drive success for Homepoint