What Are Marketplaces and Should Your Company Implement One? - E271

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  • Marion Freijsen

    Marion Freijsen

    Strategic Business Advisor, Commerce Strategy Lead EMEA, Adobe

About the session

With the massive leap in e-commerce transactions globally, merchants are looking for new ways to transact more online and serve their customers. Many companies are looking to expand beyond merely offering their own products in a single web shop. A marketplace can be an answer to this requirement, but there’s much for you to consider when deciding on whether to invest in one.

Key takeaways:

  • Understand why marketplaces are in such high demand and which role a marketplace could play in your online sales
  • Learn the four key criteria to determine which type of marketplace is right for your company
  • Find out how you can compete with the top marketplaces, such as Amazon and Alibaba

Track: Digital Commerce

Industry Focus: Commerce

Technical Level: General Audience, Intermediate

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: IT Executive, Commerce Executive, Operations/COO

Business Type: B2B, B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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