What Are Marketplaces and Should Your Company Implement One? - E271
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Session Materials
About the session
With the massive leap in e-commerce transactions globally, merchants are looking for new ways to transact more online and serve their customers. Many companies are looking to expand beyond merely offering their own products in a single web shop. A marketplace can be an answer to this requirement, but there’s much for you to consider when deciding on whether to invest in one.
Key takeaways:
- Understand why marketplaces are in such high demand and which role a marketplace could play in your online sales
- Learn the four key criteria to determine which type of marketplace is right for your company
- Find out how you can compete with the top marketplaces, such as Amazon and Alibaba
Track: Digital Commerce
Industry Focus: Commerce
Technical Level: General Audience, Intermediate
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: IT Executive, Commerce Executive, Operations/COO
Business Type: B2B, B2C
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