What’s in the Identity Cookieless Jar? 1st Party Data! - AI118

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About the session

Customer experience and marketing are changing in a big way. A storm of shifting consumer privacy expectations is driving changes to the technology that marketers rely on. Specifically, 3rd party cookies used for customer acquisition are being systematically eliminated. Customer acquisition workflows, such as cross-device analysis, third-party data-driven segmentation, and offsite retargeting, are endangered as the cookie infrastructure they use erodes. We believe that 1st party data is the path forward. We will show you a few ways in which Identity Services on Adobe Experience Platform is building for a 1st party future, including a demo on the identity graph viewer and an overview of the upcoming Segment Match feature.

Join us to discuss:

  • Adobe’s Strategy on Future of 1st Party Identity
  • Adobe Experience Platform identity initiatives to help you succeed

Track: Adobe Experience Platform

Technical Level: Beginner to Intermediate

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer, Web Analyst

Business Type: B2B, B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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