Allergan Aesthetics and Media.Monks Accelerate Content Velocity - S913
Closed captions in English, French, and German can be accessed in the video player.
SPEAKERS
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Head of Healthcare Strategic Marketing, Adobe
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Associate Director, Strategy, Media.Monks
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Associate Director of Strategy & Operations, Allergan Aesthetics
Session materials
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Session Materials
ABOUT THE SESSION
Accelerating content velocity is critical for marketers to stay agile, create relevant customer experiences, and drive effective marketing spend. Join Brent Barnett of Allergan Aesthetics and Jason Hornik of Media.Monks to learn how they partnered with Adobe to build an integrated cloud platform in four months for collaborative work management, digital asset management, and content approval. Developing a customized and automated platform for a user community involves going through a challenging and rewarding transformation as an organization. Gain key learnings for the phased implementation of Adobe Workfront, Adobe Experience Manager Assets Brand Portal, Adobe Creative Cloud, Workfront Fusion, directory trust, and single sign-on.
In this session, learn how to:
- Accelerate content velocity by implementing a unified Adobe platform
- Improve the efficiency and effectiveness of marketing and creative content
- Apply strategies, learnings, and tips from a live Adobe implementation in the Healthcare and Life Sciences industry
Track: Content Management for Personalized Experiences
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Campaign Manager, Creative Leader, Digital Analyst, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Operations/COO
Industry Focus: Healthcare/Lifesciences
Business Type: B2C
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Presented by Ansira
Practitioner Tips and Tricks: Adobe Experience Cloud
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