Allergan Aesthetics and Media.Monks Accelerate Content Velocity - S913

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SPEAKERS

  • Thomas Swanson

    Thomas Swanson

    Head of Healthcare Strategic Marketing, Adobe

  • Jason Hornik

    Jason Hornik

    Associate Director, Strategy, Media.Monks

  • Brent Barnett

    Brent Barnett

    Associate Director of Strategy & Operations, Allergan Aesthetics

ABOUT THE SESSION

Accelerating content velocity is critical for marketers to stay agile, create relevant customer experiences, and drive effective marketing spend. Join Brent Barnett of Allergan Aesthetics and Jason Hornik of Media.Monks to learn how they partnered with Adobe to build an integrated cloud platform in four months for collaborative work management, digital asset management, and content approval. Developing a customized and automated platform for a user community involves going through a challenging and rewarding transformation as an organization. Gain key learnings for the phased implementation of Adobe Workfront, Adobe Experience Manager Assets Brand Portal, Adobe Creative Cloud, Workfront Fusion, directory trust, and single sign-on.

In this session, learn how to:

  • Accelerate content velocity by implementing a unified Adobe platform
  • Improve the efficiency and effectiveness of marketing and creative content
  • Apply strategies, learnings, and tips from a live Adobe implementation in the Healthcare and Life Sciences industry

Track: Content Management for Personalized Experiences

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Campaign Manager, Creative Leader, Digital Analyst, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Operations/COO

Industry Focus: Healthcare/Lifesciences

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

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