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Head of Healthcare Strategic Marketing, Adobe
Associate Director, Strategy, Media.Monks
Associate Director of Strategy & Operations, Allergan Aesthetics
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Session Materials
Accelerating content velocity is critical for marketers to stay agile, create relevant customer experiences, and drive effective marketing spend. Join Brent Barnett of Allergan Aesthetics and Jason Hornik of Media.Monks to learn how they partnered with Adobe to build an integrated cloud platform in four months for collaborative work management, digital asset management, and content approval. Developing a customized and automated platform for a user community involves going through a challenging and rewarding transformation as an organization. Gain key learnings for the phased implementation of Adobe Workfront, Adobe Experience Manager Assets Brand Portal, Adobe Creative Cloud, Workfront Fusion, directory trust, and single sign-on.
In this session, learn how to:
Track: Content Management for Personalized Experiences
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Campaign Manager, Creative Leader, Digital Analyst, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Operations/COO
Industry Focus: Healthcare/Lifesciences
Business Type: B2C
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