Demystifying User Journeys in Today’s Data Privacy World - S105

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We live in an era of unprecedented change to data collection. Constantly evolving policies, definitions, and limits regarding data privacy impacts what we can know about our users and the quality of the experiences that we can provide them. Compounding the problem is that engagement with customers is expanding vastly across interaction points, with expectations to match. Come hear Adobe experts outline practical ways to take advantage of new opportunities while accounting for data collection challenges, ultimately allowing you to see your customers more clearly and make the best business decisions possible.

In this session:

  • Tips and tricks to use Adobe Analytics Analysis Workspace to understand how your data collection can be impacted by regulatory and browser limitations
  • How to maximize your data collection opportunities with Customer Journey Analytics and cross-device measurement
  • Helpful resources and reference materials to aid you going forward 

Track: Analytics for Customer Journeys

Session Type: Session

Technical Level: Intermediate, Advanced

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Digital Analyst, IT Architect, IT Executive, Data Scientist, Web Analyst

Industry Focus: Advertising/Publishing, Automotive, Consumer Goods, Financial Services & Insurance, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

Business Type: B2B, B2C

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By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

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