We live in an era of unprecedented change to data collection. Constantly evolving policies, definitions, and limits regarding data privacy impacts what we can know about our users and the quality of the experiences that we can provide them. Compounding the problem is that engagement with customers is expanding vastly across interaction points, with expectations to match. Come hear Adobe experts outline practical ways to take advantage of new opportunities while accounting for data collection challenges, ultimately allowing you to see your customers more clearly and make the best business decisions possible.
In this session:
Tips and tricks to use Adobe Analytics Analysis Workspace to understand how your data collection can be impacted by regulatory and browser limitations
How to maximize your data collection opportunities with Customer Journey Analytics and cross-device measurement
Helpful resources and reference materials to aid you going forward
Track: Analytics for Customer Journeys
Session Type: Session
Technical Level: Intermediate, Advanced
Presentation Style: Tips & Tricks
Audience Type: Business Analyst, Digital Analyst, IT Architect, IT Executive, Data Scientist, Web Analyst
Industry Focus: Advertising/Publishing, Automotive, Consumer Goods, Financial Services & Insurance, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality
Business Type: B2B, B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
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